The ethics of medical marketing
Is it ethical to sell medicines in the same way as you sell soap ? A trivially put , but troubling question. Consider the arguments for and against. The problem in the medical industry is that the consumer, in most cases, is absolutely ignorant and is completely reliant on a doctor's opinion. But it is not the doctor who is paying - it is the consumer. At the time of consumption, the consumer is usually also not in a frame of mind to make rational , sensible choices. He is at his most vulnerable and therefore it can be argued that freedom of choice, a basic underpinning of capitalisim is, by definition, a contradiction in terms when it comes to a medical product The basics of the medical industry is predicated on a few facts New discoveries are extremely costly - be it a drug or a medical device. Most nations grant a patent for a new discovery which enables the inventor to enjoy a monopoly for a fairly long time Once the patent expires, the product is subject to the same pressures ...