Yo
A mobile phone app start up has received $ 1 m in funding. Nothing special about that - after all thousands of start ups get funding. What is interesting is the nature of the app itself. It is called Yo. And what it does is that you can send a message - Yo - to any of your friends. That's it. That's all you can say - Yo. Apparently its USP is that you can say Yo in two taps instead of the 13 taps it will take you in Whatsapp. I am scratching my head in bewilderment. Why would I want to say just Yo to you ? In comparison, Twitter seems positively garrulous. Yo is being downloaded like there is no tomorrow - it has reached the top 50 downloaded apps on the Apple store. For some strange unexplained reason, iphone users want to say Yo more than Android users ! Apparently this is the start of something called "contextual communication" ! If a world cup match is going on and you send a Yo, it means - Dumbhead; somebody has scored a goal; turn on the TV and watch it. If you...