Corporate Fluff
Lucy Kellaway of the Financial Times is one of my favourite columnists. One of her specialities is to roast companies that spew out meaningless bullshit in their communications and press releases. She even hands out annual Golden Flannel Awards for the worst corporate gobbledygook. She's at her best today canning Mondelez (The Oreos to Cadbury company). The company's marketing head quit and this is what they had to say about finding a successor " Our search for a successor will focus on finding a digital-first, disruptive and innovative leader who can build on Dana’s legacy and mobilise breakthrough marketing in a rapidly changing global consumer landscape" Every word is a cliché and the sentence says absolutely nothing other than mouth inanities. Does it make you any wiser who they are going to hire ? She has , over the years, mocked at meaningless drivel, quoting such outstanding examples as these From Burberry - "In the wholesale channel, Burberry exited doo...