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Wallowing in Nostalgia
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This blogger has reached a stage in life where he often turns nostalgic. Ahhh - the good old days ... Sigh ... Today it was nostalgia in ads. All from about 40 years ago. Colour television had not yet come to India (it came with the Asian Games of 1982). Black & White TVs were few and far between and it was perfectly OK to go to your neighbour's house to watch TV because they had a set and you didn't. Of course, there was only one channel - Doordarshan, the state TV. Ads were primarily through cinema. Before the movie started, there would be a series of ads shown in full colour. Those days, you eagerly looked forward to the ads as much as you looked forward to the movie itself And then when TV came, these ads morphed to TV, but the largest reach was through cinemas for a long time. Of all the ads, there were 3 or 4 that almost everybody knew by heart. We could hum along, skip along to each of them. First Gold Spot. When Coca Coal exited India in 1977, a local entre...
Amazon vs Walmart in India
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The war for the future of the retail trade in the world is going to be fought in India. It has happened by default, but happen it nevertheless has. The irony hasn't struck the policymakers in India as yet - they of the medieval dinosaur disposition of still not allowing foreign companies into the retail sector in India. If that makes your head reel, then this is India, true to its form. Globally, Walmart (the old incumbent) and Amazon ( the not so new disruptor) have been itching for a gigantic fight for a long time. In the US, Walmart dominates in store and Amazon dominates online. There it is a fight between one form of retail trade and another. Not a headlong fight. In China, which would have been the logical war zone, both have failed against domestic competition - not least because the playing field is not level (actually tilted a full 90 deg). Hence India, by default, has become the battlefield. It actually is peculiar that India is the chosen fighting arena. This is a countr...
Where have all the promotions gone ?
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Many men of this blogger's vintage are seriously challenged when it comes to matters of fashion. This blogger is a card carrying member of the tribe who behaves like this when it comes to clothes - A few shirts and a few trousers, all looking very similar, hang in the closet - A shirt is plucked from the leftmost corner, the trouser is picked from the rightmost corner and worn - As they are laundered , they join the back of the queue in the hanging sequence; thereby ensuring an automatic first in first out principle ! - When a hole appears in any of the garments, it is thrown away - When there comes a day when not enough shirts or trousers are hanging in the closet, a shopping expedition ensues and half a dozen items are bought and the cycle repeats all over again !! The last of the above happened recently to yours truly and off I trooped off to the mall to replenish supplies. By way of background, you must know that this is the way men's clothes are sold in India - An a...
The Blogger drafts a new law to be passed
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There are various ways to vent out road rage. I am trying a novel experiment here to douse the fire that is consuming me. By attempting to write a law !! Read on and see if you agree. Office of the Frustrated Motorists of Bangalore Middle of Nagwara Junction Bangalore - 560045 25th April 2018 Do No 435/16/346A/FMB/2018-16 Dear Sirs The Motorists Community of Bangalore is considering an amendment to the Motor Vehicles Act to provide guidance for vehicles driving on the wrong side of the road. It is recognised that in Bangalore the number of vehicles driving on the wrong side of the road have exceeded the number of vehicles driving on the right side of the road. It is therefore in the public interest that clear rules are formulated in this regard. The draft rules titled "The Bangalore Motor Vehicles (Wrong Side ) Rules 2018 " are hereby being released for public comment & consultation. We are seeking your opinion on these draft rules so that they may be...