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Wallowing in Nostalgia

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This blogger has reached a stage in life where he often turns nostalgic. Ahhh - the good old days ... Sigh ... Today it was nostalgia in ads. All from about 40 years ago. Colour television had not yet come to India (it came with the Asian Games of 1982). Black & White TVs were few and far between and it was perfectly OK to go to your neighbour's house to watch TV because they had a set and you didn't. Of course, there was only one channel - Doordarshan, the state TV.  Ads were primarily through cinema. Before the movie started, there would be a series of ads shown in full colour. Those days, you eagerly looked forward to the ads as much as you looked forward to the movie itself And then when TV came, these ads morphed to TV, but the largest reach was through cinemas for a long time. Of all the ads, there were  3 or 4  that almost everybody knew by heart. We could hum along, skip along to each of them. First Gold Spot. When Coca Coal exited India in 1977, a local entre...
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Spare a thought for Nauru

Nauru is a strange country. It's a trivia nut's delight. It is the only country in the world without an official capital. It is the second smallest state in terms of population after the Vatican. Its 10,000 odd people are the fattest in the world. It is an island nation in the middle of the Pacific Ocean, thousands of miles from anywhere. But this post is not to extoll the Robinson Crusoeish place as some sort of a paradise - it is instead about the strangeness of its economy. Nauru is , to put it mildly, plain broke. Bankrupt with a capital B. But in the 1970s and 1980s it was the richest country in the world in terms of per capita income ! How did the richest country in the world go bust in 30 years. It is a strange story indeed. Nauru's prosperity came from the most unlikeliest of sources - bird poo.  Over millions of years, seabirds crapped all over the island. The poo accumulated and accumulated and became guam. When Nauru became independant in 1968, it found itself si...
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Make in India

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India is an outlier in terms of economic development. Traditional economic theory suggests that in the beginning all economies are dominated by agriculture. As the economy develops, manufacturing becomes the predominant sector. Further up in the stage of development comes services. The linear development is the model for all countries, including China. The one exception is India. India has never been a manufacturing economy and has leapfrogged to becoming a service economy. A full 55% of India's economy is the service sector. This is all fine, but for one problem. Where are the jobs for the teeming millions of Indians going to come from ? You need a big manufacturing base to absorb the youth coming into the job market every year. India has to create 12 m new jobs every year. Hence the Make in India need. India actually has a huge competitive advantage now - it is actually cheaper as a manufacturing destination than China. China has become expensive, but retains its predominan...
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